Support our work by becoming our Patron! Learn More
Sales Standard Operating Procedure for Daily Sales Briefing, SOP for daily sales meeting with staff.

SOP Procedure for Daily Sales Briefing / Daily Sales Meetings

SOP Number: S&M – 05

Department: Sales and Marketing – Sales

Date Issued: 12-Jun-2017

Time to Train: 30 Minutes

Daily Sales Briefing Standard procedure:

  • Regular Scheduled meetings are an essential part of a successful sales and marketing team.

  • All sales associates will attend the briefing and a representative from rooms Division and Food & Beverage Department will be invited to participate.

  • Primary objective of the daily briefing is to discuss daily sales calls and the next day's schedule.

  • Regardless of the type of meeting held in the sales department, it should be meaningful and productive.

  • The DOSM or deputy will conduct daily sales briefing every working day.

  • For Maximum effectiveness the meeting should always have an agenda.

  • Meetings should be held at the times that does not conflict with sales calls or visits times.

  • Ideal time of meeting is before 10 AM or after 0400 PM.

  • The daily sales briefing will last between half an hour to not more than 45 Minutes.

  • Topics which covered are new business prospects, new promotions, publicity and any lost business.

  • Additionall discussion about tentative blocks for group bookings and banquet events.

  • Quick review or clarifications by the director of sales on the sales activity reports, sales calls of the previous day.

  • The briefing session helps to establish clear lines of communications within the sales teams and also with other area of operations (Front office and F&B Service)

  • Daily sales meeting increase the focused approach to the day to day selling and sales planning for each Individual sales associate.

Training Summary questions:

Q1. What need to prepared before attending the sales briefing?

Q2. Who should conduct the daily sales meeting?

Q3. What should we follow up after sales briefing?

Q4. What is the ideal duration and time for conducting sales briefing?

Augustine's Avatar


Authored and managed by Augustine, a hotelier with over 20 years of experience in the industry. He has a 3-year diploma with 'honors' from the American Hotel & Lodging Educational Institute and a Bachelor of Computer Application - BCA Degree.