Job Description, Duties, Interview Questions and Salary for Golf Operations Manager
As a Golf Operations Manager, you will be responsible for overseeing the day-to-day operations of a golf course, ensuring that customers have a positive experience and the course is well-maintained. You will be in charge of managing staff, including golf professionals, course maintenance workers, and pro shop employees.
Your duties will include managing the budget, setting prices for golfers, and creating marketing plans to attract new customers. You will also be responsible for scheduling tee times and managing the overall pace of play on the course.
To be successful in this role, you should have a deep understanding of the game of golf, as well as experience managing staff and running a business. Strong communication skills are essential, as you will need to interact with customers, staff, and vendors on a daily basis.
The ideal candidate will also be able to think creatively and come up with new and innovative ways to improve the golfing experience for customers. This may include organizing tournaments or events, creating new instructional programs for golfers, or developing partnerships with other businesses in the community.
They should be a detail-oriented team leader with strong guest-centric, business, and organizational skills along with a passion for the game of golf. Develops all golf operations department budgets including past performances and forecasts to see that all financial goals are met as per the hotel’s guidelines, policies, and procedures.
Golf Operations Manager Duties and Responsibilities:
- Ensuring Exceptional Customer Service at the Golf Arena and related facilities.
- Oversees and enforces the golf shop operations policies, procedures, controls, and fee structures to ensure the safekeeping of assets, inventory, and resources.
- Oversees merchandising for the golf shop.
- Oversees the supervision of the maintenance of golf carts and golf operations personnel.
- Empower employees to provide excellent customer service.
- Strives to improve service performance.
- Displays leadership in guest hospitality, exemplifying excellent customer service and creating a positive atmosphere for guest relations.
- Approves and Orders supplies associated with golf activities.
- Develops and oversees an innovative tournament schedule and golf activities program that services all customer segments.
- Schedules and chairs regular staff meetings focused on customers, operations, revenue growth, cost containment, and continuous improvement.
- Maintains a close working relationship with the Golf Course Attendants and other department heads to ensure an effective, fluid inter-departmental operation.
- Occasionally plays golf with members of all skill levels to encourage enthusiasm.
- Responsible for the overall day-to-day service levels for the Golf Clubhouse food and beverage outlet including the golf shop and locker room.
- Responsible for financial results of the golf club, food and beverage, and retail outlet.
- Maintaining budgeted beverage costs, and wage costs, and supporting the sales efforts to drive top-line revenue.
- Review findings from guest feedback with employees to develop appropriate corrective action.
- Coordinates plan with the Food and Beverage Manager for all food and beverage needs, on-course food and beverage needs, banquets, outside events, and catering for all golf functions.
- Prepares annual and monthly budgets for golf operations.
- Responsible for the Golf Shop Retail operation to include buying products, managing inventory levels, markdowns, and promotions.
- Builds relationships with key resort teams to include Food and Beverage, Culinary, Restaurant Reservations, and banquets.
- Attends regular Food and Beverage leadership meetings to ensure proper communication and teamwork.
- Addresses guest, member, and member guest complaints and resolves problems immediately.
- Establishes guidelines for Golf Operations for employees to easily understand expectations and parameters.
- Conducts annual performance appraisals with direct reports according to Standard Operating Procedures.
- Ensures employees are treated fairly and equitably.
- Celebrates successes and publicly recognizing the contributions of the team members.
- Act as a role model to all employees by demonstrating the behavior and work ethic expected of all employees.
- Performs other duties as assigned or required by the management.
Position Title: Golf Operations Manager / Golf Operations Assistant. Manager
Reports To: General Manager
- Strong organizational, planning, and prioritization skills.
- Must be able to work under pressure and meet deadlines.
- Must have a valid driver’s license.
- Must have excellent customer service skills, and be friendly and personable.
- Maintain a credible golf game and remain current on teaching innovations.
- Self-motivated with the desire to promote and market.
- Strong communication skills, verbal and written
- Strong leadership and strategic planning experience
- Experience successfully managing a large staff.
Bachelor’s Degree from an accredited university in Business Administration or Hospitality Diploma with relevant experience in golf club management. Knowledge of MS Office suite, PMS (Property Management Systems), POS (Point of Sale Systems), Activity Management Systems, and Inventory Software is an added advantage.
Minimum of four 5 to 10 years’ experience as an Asst. Golf Manager or similar role from a private Golf club, Hotel or Resort.
Interview Questions for a Golf Operations Manager Position:
- Can you provide an overview of your experience in golf operations management, highlighting specific roles and responsibilities you’ve had in previous positions?
- This question assesses the candidate’s relevant experience and expertise in golf operations.
- How do you approach managing golf course operations, including tee time scheduling, course maintenance coordination, and overseeing the pro shop?
- Evaluates the candidate’s strategic thinking and operational management skills in the context of a golf facility.
- Can you share an example of a successful initiative or improvement you implemented in a previous role as a golf operations manager, and the impact it had on the overall success of the facility?
- This behavioral question assesses the candidate’s problem-solving skills and practical experience.
- How do you ensure a positive customer experience for golfers, including addressing customer concerns, managing pace of play, and implementing customer service best practices?
- Assesses the candidate’s customer service skills and ability to enhance the overall golfer experience.
- Have you been involved in organizing golf events, tournaments, or leagues, and how do you coordinate the logistics to ensure successful and enjoyable events?
- This question evaluates the candidate’s involvement in event coordination and tournament management.
- What measures do you take to promote and market the golf facility, attract new players, and retain existing customers?
- Assesses the candidate’s marketing and promotional skills in the context of golf operations.
- How do you manage and coordinate with golf course maintenance staff to ensure the course is in optimal condition for play, and how do you address any maintenance challenges that may arise?
- This question evaluates the candidate’s collaboration and coordination skills with maintenance teams.
- What software or technology have you used in your previous roles for golf course management, reservations, or customer relationship management, and how do you leverage technology to enhance golf operations?
- Knowledge of relevant technology is important. This question helps gauge the candidate’s technical proficiency.
Salary for a Golf Operations Manager Position:
The salary for a Golf Operations Manager can vary based on factors such as location, the size and prestige of the golf facility, and the candidate’s level of experience. As of January 2024, the average annual salary for a Golf Operations Manager in the United States ranged from $50,000 to $70,000.
It’s important to note that salary ranges can change, and local market conditions may influence compensation. Researching current salary trends using industry reports, salary surveys, and job boards specific to your region and the golf industry can provide more accurate and up-to-date information. Additionally, consulting with local HR professionals or golf facility management associations can offer insights into the current compensation landscape for Golf Operations Manager positions.
As a Golf Operations Manager you are responsible for managing the day-to-day Golf and Club experience including the Food and Beverage, Retail Experience. Oversees the management and performance of the golf shop and applicable department operations and services to ensure high standards and total customer satisfaction. Overall, being a Golf Operations Manager requires a unique combination of business and golf expertise, as well as excellent leadership and communication skills. If you are passionate about golf and have a strong background in management, this may be the perfect career for you.