Market Segment Codes Sample for Reservations

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Market Segment Codes used in hotel bookings

Market codes are tagged to a reservation to obtain statistical information on booking and revenue development. This will later help the Front office software to print statistical reports on Market codes.

Eg:- No. of Room Nights and revenue, number of guests, ARR produced by market segment for a date range.

Sample Market Codes

TextGroup indicator
Adhoc GroupDirect
Airline CrewAirline
Airline LayoverAirline
Airline LayoverAIRLINES
Airline STPCAIRLINES
CharterTravel Agent
CompComplimentary
ConferenceMICE
CorporateCorporate
CVGR OtherCORPORATE
CVGR RFPCORPORATE
CVGR RSOCORPORATE
CVGR UNITCORPORATE
EventMICE
FITDirect
FIT ConsortiaFIT
GDSElectronic Channels
Group Residential ConferenceGROUPS
Groups ConferenceGROUPS
Groups MarraigesGROUPS
Groups OthersGROUPS
IncentiveMICE
Indian OTAElectronic Channels
International OTAElectronic Channels
Leisure FITDirect
Leisure GITDirect
LongstayerCorporate
Hotel WebsiteElectronic Channels
PackagesDirect
POSSystem Use 
Travel FITTRAVEL AGENT
Travel GITTRAVEL AGENT
WeddingsDirect

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