Market Codes used in hotel bookings

Market codes are tagged to a reservation to obtain statistical information on booking and revenue development . This will later help the Front office software to print statistical reports on Market codes .

Eg:- No. of Room Nights and revenue, number of guests, ARR produced by market segment for a date range .

Sample Market Codes

Text

Group indicator

Adhoc Group Direct
Airline Crew Airline
Airline Layover Airline
Airline Layover AIRLINES
Airline STPC AIRLINES
Charter Travel Agent
Comp Complimentary
Conference MICE
Corporate Corporate
CVGR Other CORPORATE
CVGR RFP CORPORATE
CVGR RSO CORPORATE
CVGR UNIT CORPORATE
Event MICE
FIT Direct
FIT Consortia FIT
GDS Electronic Channels
Group Residential Conference GROUPS
Groups Conference GROUPS
Groups Marraiges GROUPS
Groups Others GROUPS
Incentive MICE
Indian OTA Electronic Channels
International OTA Electronic Channels
Leisure FIT Direct
Leisure GIT Direct
Longstayer Corporate
Hotel Website Electronic Channels
Packages Direct
POS System Use 
Travel FIT TRAVEL AGENT
Travel GIT TRAVEL AGENT
Weddings Direct

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