Market Segment Codes used in hotel bookings
Market codes are tagged to a reservation to obtain statistical information on booking and revenue development. This will later help the Front office software to print statistical reports on Market codes.
Eg:- No. of Room Nights and revenue, number of guests, ARR produced by market segment for a date range.
Sample Market Codes
Text |
Group indicator |
Adhoc Group | Direct |
Airline Crew | Airline |
Airline Layover | Airline |
Airline Layover | AIRLINES |
Airline STPC | AIRLINES |
Charter | Travel Agent |
Comp | Complimentary |
Conference | MICE |
Corporate | Corporate |
CVGR Other | CORPORATE |
CVGR RFP | CORPORATE |
CVGR RSO | CORPORATE |
CVGR UNIT | CORPORATE |
Event | MICE |
FIT | Direct |
FIT Consortia | FIT |
GDS | Electronic Channels |
Group Residential Conference | GROUPS |
Groups Conference | GROUPS |
Groups Marraiges | GROUPS |
Groups Others | GROUPS |
Incentive | MICE |
Indian OTA | Electronic Channels |
International OTA | Electronic Channels |
Leisure FIT | Direct |
Leisure GIT | Direct |
Longstayer | Corporate |
Hotel Website | Electronic Channels |
Packages | Direct |
POS | System Use |
Travel FIT | TRAVEL AGENT |
Travel GIT | TRAVEL AGENT |
Weddings | Direct |