Suggestive selling and upselling in BAR
It’s a fact that People go to bars and lounges to get away from their routines, and most guests don’t know what they want to order when they arrive.
Know your product:
- Be enthusiastic- It’s easier to sell something that you are excited about.
- Make beverage sound appealing – e.g.: user words like “fruity”, “Icy” thirst quenching” etc.
- Find out if guests are in a hurry or only have time for a quick drink; whether they like sweet or tart beverages etc.
- Offer a choice: “ Would you like Smirnoff’s or Absolute in your vodka and tonic?
- Check with the Outlet Chef for any daily specials and their specific ingredients.
Specific suggestions:
Recommend to the guest(s) any special dishes that were defined during the preceding briefing, and describe the ingredients used :
“May I suggest (exact name of the dish as described/displayed by the Outlet Chef) for your lunch/dinner?”.
Suggest the unusual:
- Suggest beverages and foods that naturally go together. E.g.: Beer and Pizza, wine and cheese, margaritas and nachos.
- If the guest is not convinced, make another suggestion (one item only).
- Always ask for the sale. After you suggest and describe a beverage, ask if the guest would like to try it.
- If the guest still does not respond, tell her/him: “I will be back shortly.
Training Summary questions:
Q1. Why it is required to be enthusiastic when upselling?
Q2. How do a specific suggestion?
Q3. Examples of foods and beverages that naturally go together?
Q4. What is the next step when the guest is not satisfied?
Q5. Give a few examples of beverages that you like to recommend to the guest.
Patreon Only SOP Download
SOP Number: Food and Beverage Service SOP - 11 Department: Food and Beverage Service – BAR / Lounge Date Issued: DATE THE DOCUMENT WAS CREATED Time to Train: 90 Min
