Market segment
Market segment is a type of customer (such as business travelers) with whom an operation does business.
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Market segment profit analysis (MSPA)
Market segment profit analysis (MSPA) is a method of analyzing both sales and expenses (including indirect expenses) by market segment ...
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Market Segmentation
Market Segmentation is the division of a consumer market into specific groups of buyers based on demographic factors.
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Market Share
The number of rooms nights a property sells compared with the total number of room nights within a market area.
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Market value
Market value is the current value of an asset; sometimes known as replacement value.
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Marketable securities
Marketable securities are the investments in notes or similar securities that can be readily converted into cash.
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