|Online Travel Agents||
What is the meaning/definition of OTA, in the hospitality industry?
OTA stands for Online Travel Agency.
In other words, OTAs are online companies whose websites allow consumers to book various travel related services directly via the Internet. They are 3rd party agents or booking engine reselling trips, hotels, cars, flights, vacation packages etc. provided/organised by others. Some examples of OTA's are Booking. com, Expedia, Priceline, Agoda, MakeMyTrip, Cleartrip, Laterooms, LateBeds etc.
Read more about How OTAs work with hotels?